Which of the Following Is the First Step of Developing

question 27

Multiple Choice

Which of the following is the first step of developing a CRM strategy?

• A) Form a cross-functional CRM project team for decision analysis and actions.
• B) Gain an organization-wide commitment to CRM strategy.
• C) Conduct a business needs analysis concerning customer relationships.
• D) Develop and define the CRM strategy to guide management process.

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Definitions:

Converted to Cash

The process of liquidating assets or investments into cash or cash equivalents.

Order of Liquidity

The sequence in which assets are expected to be converted into cash, with the most liquid assets listed first.

Notes Receivable

A type of asset on the balance sheet representing a written promise to receive a certain amount of cash from another party on or before a specified date.

Account Receivable

Money that is owed to a business for products or services provided, representing a claim against a customer's assets.