_____ Is a Key Capability of the Market-Driven Organization,concerned with the Ability

question 21

Multiple Choice

_____ is a key capability of the market-driven organization,concerned with the ability of organizations to continuously learn about their markets,and acts as an antecedent to market orientation.

• A) Market penetration
• B) Market capitalization
• C) Market sensing
• D) Market segmentation

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Definitions:

Geert Hofstede

A Dutch social psychologist known for his research on cross-cultural groups and organizations, particularly for developing cultural dimensions theory.

Cultural Dimensions

Theoretical frameworks that describe the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.

Global Marketers

Businesses or individuals that develop and apply marketing strategies on a worldwide scale, adjusting for cultural and regional differences.

Global Communication Strategy

A plan for managing and deploying communications across international borders, taking cultural and linguistic differences into account.