Solved

Bruckners and Co

question 27

Multiple Choice

Bruckners and Co.is a fine writing instruments company that manufactures different products like pencils,pens,oil pastels,and other writing accessories.A recent study conducted by Bruckners on their product positioning revealed that most customers were only aware of Bruckners' Artisan line of pencils,which were particularly marketed for sketch artists.Which of the following positioning errors is affecting the Artisan brand?

Appreciate the empirical support for career theories and their practical applications.

Discern the use of theories in practical career counseling scenarios.

Understand the concept of variable costs and how to calculate them per unit and total variable costs.

Identify and classify costs as fixed, variable, mixed, or step-variable.

Definitions:

Class

In Marx’s sense of the term is determined by one’s relationship to the means of production. In Weber’s usage, class is determined by one’s “market situation.” Wright distinguishes classes on the basis of relationship to the means of production, amount of property owned, organizational assets, and skill. For Goldthorpe, classes are determined mainly by one’s “employment relations.”

Socioeconomic Index

A composite measure that typically combines data on income, education, and occupation to characterize or rank individuals or groups' economic and social position.

Occupational Prestige

The perceived status or respect associated with various professions by society, often influenced by factors like education, income, and perceived impact.

Income

The financial gain obtained from work, investments, business, or other sources, typically measured over a certain period.