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_____ Occurs When Customers Have Only Vague Ideas About the Company

question 33

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_____ occurs when customers have only vague ideas about the company and its products and do not perceive anything distinctive about them.


Definitions:

Aspirin

A medication used to reduce pain, fever, or inflammation, it also has an antiplatelet effect for preventing blood clots.

Percocet

A prescription painkiller that combines oxycodone, a powerful opioid, with acetaminophen, used to treat moderate to severe pain.

Proprietary Name

A brand name given by the manufacturer to a product, especially a drug, under which it is marketed and sold.

Chemical Name

The precise name of a chemical as determined by its molecular structure and nomenclature standards.

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