Conformity Between Consumer Value Expectations and Product Use Experience Indicates

question 4

True/False

Conformity between consumer value expectations and product use experience indicates greater new-product opportunities.

---

Definitions:

Psychoanalysis

A therapeutic approach and theory of psychology developed by Sigmund Freud that emphasizes unconscious motivations and conflicts.

Id

In psychoanalytic theory, the part of the mind that is the source of instinctive impulses and demands for immediate satisfaction of primitive needs.

Ego

In Freudian theory, the part of the personality that mediates among the demands of the id, the superego, and reality.

Superego

In psychoanalytic theory, the part of a person's mind that acts as a self-critical conscience, reflecting social standards learned from parents and teachers.