Explain the Importance of Concept Evaluation in New-Product Planning

question 17

Essay

 Explain the importance of concept evaluation in new-product planning.

Recognize the role of customer experience in interactive marketing and its impact on purchasing decisions.

Explain the concept of form utility in digital markets and how it creates customer value.

Describe the importance of individuality and interactivity in building buyer-seller relationships online.

Identify the elements critical to the design of an effective website for marketing and user experience.

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Definitions:

Experience of Stress

The individual perception and reaction to challenging or threatening situations, which can vary greatly among people.

Internet Addiction

Spending an inordinate amount of time on the Internet and an inability to control online use.

Self-indulgence

The act of allowing oneself to enjoy pleasures or luxury to an excessive or uncontrolled degree, often leading to potential negative consequences.

Defense Mechanisms

Psychological strategies employed unconsciously to protect oneself from anxiety or unacceptable thoughts and feelings.