Explain Three Internal and External Forces That Create Hurdles for Brand

question 6

Essay

 Explain three internal and external forces that create hurdles for brand managers in their efforts to build strong brands.What is one key to reducing these negative impacts on brand-building strategies?

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Definitions:

Channel Power

The influence one has over the actions and decisions within a specific distribution channel or pathway.

Numerical Goals

Specific targets set in quantitative terms that a person or organization aims to achieve.

Two-way Communication

A process of exchange where information or ideas are sent and received between two or more parties, facilitating dialogue and feedback.

Quality Movement

The synthesis of “hard” efforts to improve work performance, such as scientific management and quantitative methods, with “soft” efforts, such as improving morale and building community. The quality movement, most associated with the work of W. Edwards Deming, typically involves participative leadership, continuous process improvement, and the use of groups.