_____ Marketing System Exists When Two or More Unrelated Companies

question 28

Multiple Choice

 _____ marketing system exists when two or more unrelated companies put together resources or programs to exploit a marketing opportunity.Its characteristics are close to the partnering,joint venture,and strategic alliance arrangements.

• A) Horizontal
• B) Digital
• C) Administered
• D) Relationship

Recognize the effects of owning less than 20% of another company’s stock.

Distinguish between temporary and long-term investment strategies and their respective accounting treatments.

Understand how dividends received from investments impact the carrying amount of the investment.

Identify the conditions under which consolidated financial statements are prepared.

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Definitions:

Anisole

A colorless liquid organic compound, essentially methoxybenzene, used in perfume and flavoring.

IUPAC

The International Union of Pure and Applied Chemistry, an organization responsible for standardizing chemical nomenclature.

Isopropyl

A hydrocarbon group or radical with the molecular formula C3H7, derived from propane by the removal of one hydrogen atom from the middle carbon.

Pent-2-ene

An unsaturated hydrocarbon with a double bond between the second and third carbon atoms in a five-carbon chain.