Often Customers Shop for Information in One Channel,then Defect from That

question 6

Multiple Choice

Often customers shop for information in one channel,then defect from that channel to make the purchase in another medium.This process is referred to as _____.

• A) personal selling
• B) channel surfing
• C) direct distribution
• D) channel mapping

---

Definitions:

Standard Deviation

A measure of the dispersion or variability in a set of data points, representing the average distance from the mean.

Robustness

The ability of a statistical method or test to remain effective under a variety of conditions or assumptions, or when faced with violations of those assumptions.

Sign Test

A non-parametric test used to evaluate the difference between paired samples, based on the direction of the differences between the pairs, not their magnitude.

T Test

A statistical test used to compare the means of two groups or the mean of one group with a known value, under the assumption of normally distributed data.