Often Customers Shop for Information in One Channel,then Defect from That

question 6

Multiple Choice

Often customers shop for information in one channel,then defect from that channel to make the purchase in another medium.This process is referred to as _____.

• A) personal selling
• B) channel surfing
• C) direct distribution
• D) channel mapping

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Definitions:

Groupware

Software designed to enable multiple users to collaborate and share information electronically in a flexible, interactive environment.

Order Processing

The operational procedures involved in receiving, handling, and fulfilling customer orders, crucial for business efficiency and customer satisfaction.

Refreezing

The process of stabilizing a system or behavior after a change has occurred to ensure the change is maintained.

Changing

Changing involves making something different, modifying or transforming it from its original state.