Which of the Following Is the First Step in Developing

question 20

Multiple Choice

Which of the following is the first step in developing a sales promotion strategy?

• A) Setting specific promotion objectives
• B) Defining the communications task(s) to be accomplished
• C) Evaluating the relative cost-effectiveness of various methods
• D) Coordinating the content and the timing with other activities

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Definitions:

Business Market

A market where goods and services are sold by one business to another for use in production, resale, or general business operations.

1971

This is not a key term in the context of a definition.

Mechanical Calculator

A device used to perform automatic mathematical operations, developed before the advent of electronic calculators.

Astronomical Tables

Charts or tables that present the positions of celestial bodies at various times, used for navigation, astrology, and astronomy.