Define and Explain the Benefits of the Objective and Task

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The Answer is This logical and cost-effective method is probably the most widely used budgeting approach.Management sets the communication objectives,determines the tasks (activities) necessary to achieve the objectives and adds up costs.This method also guides determining the role of the promotion components by selecting which component(s) is appropriate for attaining each objective.Marketing management must carefully evaluate how the promotion objectives are to be achieved and choose the most cost-effective promotion components.The effectiveness of the objective and task method depends on the judgment and experience of the marketing team.

Define and Explain the Benefits of the Objective and Task

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