_____ Is Targeted at an Existing Customer Base and Provides

question 32

Multiple Choice

 _____ is targeted at an existing customer base and provides technical and application assistance.These positions may involve the sales of complex equipment or services.

• A) New business selling
• B) Consultative selling
• C) Missionary selling
• D) Trade selling

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Definitions:

Licensing

A business arrangement in which one company gives another company permission to manufacture its product for a specified payment.

International Business Strategy

International Business Strategy encompasses the plans and actions that companies undertake to compete and operate successfully in global markets.

Market Exposure

The extent to which a company or an investment is exposed to fluctuations in the values of its markets, potentially affecting its profitability.

Ethnocentric Staffing Model

A staffing approach used by multinational companies where key management positions are filled by personnel from the home country.