Which of the Following Is an Advantage of Direct Marketing

question 23

Multiple Choice

Which of the following is an advantage of direct marketing?

• A) Sufficient content support in direct-response advertising
• B) Timing contact can be managed and personalized
• C) Negative image factors are non-existent
• D) Shipping and postal rates tend to decrease over time

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Definitions:

Net Present Value

A method used to evaluate the profitability of an investment by calculating the difference between the present value of cash inflows and cash outflows.

Capital Budgeting

The process of evaluating and selecting long-term investments that are in alignment with the goal of shareholders' wealth maximization.

Renovation Expense

Costs associated with updating or improving a property or facility.

Straight-Line Depreciation

A method of allocating the cost of a tangible asset over its useful life in an equal amount per period.