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Explain the issue of integration vs.diffusion in the organizational design of marketing.
Classical Conditioning
An educational method that takes place by linking an environmental cue with a stimulus that occurs naturally.
Habituation
The process by which an organism decreases or ceases its responses to a repetitive stimulus over time.
Sensation
The physical response of sensory receptors when a stimulus is detected (e.g., activity of the sensory receptors in the eye in response to light); awareness of stimuli in the senses.
Perception
The mental processing of sensory information, which is interpreted as sight, sound, and smell, for example.
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