The _____ Approach Allows Consideration of Specific Activities Which Will

question 26

Multiple Choice

The _____ approach allows consideration of specific activities which will accomplish the objective,but also formally includes an assessment of the strategy component across all aspects of the business unit at the same time. 

• A) vertical assessment
• B) balanced scorecard
• C) strategic marketing audit
• D) benchmarking

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Definitions:

Consume

The action of using up a resource or goods, often associated with the act of purchasing and using products and services.

Bushels

A unit of volume that is commonly used in agriculture for measuring quantities of grain, fruit, and other agricultural produce, typically equal to about 35.24 liters in the U.S.

Harvest

The act or duration of harvesting crops.

Grain

A small, hard, dry seed used as food, harvested from cereals or legumes.