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-Refer to Scenario 3.Diminishing marginal returns are incurred when output is increased from:
Importance Weights
Quantitative values assigned to different factors or criteria to reflect their relative significance in an evaluation or decision-making process.
Attributes
Characteristics or features of a product or service that are considered when evaluating or making a choice.
Descriptive Norm
A perception of what is commonly done in specific situations, which influences individuals' behavior in social contexts.
Affiliation Goal
The motivation to build relationships or be connected with others.
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