In Order to Use Lock-In as a Competitive Strategy,firm Managers

question 46

Multiple Choice

In order to use lock-in as a competitive strategy,firm managers should be prepared to do all of the following except:

• A)invest in a given base of customers by giving concessions initially.
• B)avoid selling complementary products and access to the customer base.
• C)be the first to bring a new type of product to market.
• D)use loyalty programs as part of an entrenchment strategy.