The Managerial Technique of Markup Pricing Is Consistent with the Economic

question 64

True/False

The managerial technique of markup pricing is consistent with the economic theory of profit maximization when the markup is positively related to the price elasticity of demand.

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Definitions:

Additional Funds Needed (AFN)

Those funds required from external sources to increase the firm’s assets to support a sales increase. A sales increase will normally require an increase in assets. However, some of this increase is usually offset by a spontaneous increase in liabilities as well as by earnings retained in the firm. Those funds that are required but not generated internally must be obtained from external sources.

Pro Forma Financial Statements

Financial documents that project a company's future financial performance based on certain assumptions.

Capital Intensity Ratios

Ratios that measure the extent to which a company is deploying its assets in its business operations.

Inventories

Stock of goods or materials held by a company, intended for sale or used in production processes.