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The major factor contributing to the appreciation of the dollar between 1995 to 2000 was:
Package
A container or wrapping in which products are sold, transported, or stored, also considered as part of the product's branding and marketing.
Situation Analysis
Taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization’s marketing plans and the external forces and trends affecting it.
External Forces
Factors outside of an organization that affect its performance, including economic, political, social, and technological influences.
Marketing Plans
Structured outlines that detail strategies, tactics, targeted activities, and allocations of resources for achieving the marketing goals of a business.
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