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Changing consumer taste and preferences,lawsuits,and competitive pressures adversely affect McDonald's sales.
Neurotransmitter
Chemicals in the nervous system that transmit signals across a synapse from one neuron to another, influencing a wide range of bodily and psychological functions.
Dopamine
A neurotransmitter involved in many functions, including mood, sleep, learning, and the pleasure-reward system.
Serotonin
A neurotransmitter that is involved in many functions in the body, including mood regulation, digestion, and sleep.
Cognitive Psychology
The field of psychology focused on examining cognitive functions such as thinking, perception, memory, and learning.
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