If Some Consumers Are 'First Adopters', That Is, They Value

question 21

Multiple Choice

If some consumers are 'first adopters', that is, they value having the latest technology products, a firm introduces new products because:

• A)its competitors will not develop similar products.
• B)its older models have stopped selling.
• C).it wants to improve existing models.
• D)by introducing new features, it can increase the demand for new models.

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Definitions:

Chemical Plant

A chemical plant is a facility where chemical processes are carried out to produce chemicals and other products on a large scale.

Correlation

A metric that quantifies the degree to which two variables move in relation to each other, demonstrating the intensity and orientation of their linkage.

SPSS

SPSS, an abbreviation for Statistical Package for the Social Sciences, is a software program used for statistical analysis in social science research.

Body Fat

The portion of a person's body mass composed of fat tissue as opposed to lean body mass.