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If firms find that consumers are purchasing more than expected, which of the following would you expect?
Capsaicin
A chemical compound found in chili peppers that generates the sensation of heat or burning in any tissue with which it comes in contact.
Sodium Ions
Positively charged particles of sodium, which play crucial roles in the body such as maintaining fluid balance, transmitting nerve impulses, and muscle contraction.
Substance P
A neuropeptide involved in the transmission of pain and other sensory information to the central nervous system.
Pheromones
Chemical substances produced and released into the environment by an animal, affecting the behavior or physiology of others of the same species.
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