Define Perception

question 79

Essay

Define perception.Describe two perceptual processes and explain how they affect behavior in organizations.

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Definitions:

PSAs

Public Service Announcements are messages in the public interest disseminated by the media without charge, with the objective of raising awareness or changing public attitudes and behavior towards a social issue.

Target Audience

A particular segment of customers targeted as the audience for a specific advertising message or strategy.

Advertising Plan

A strategy designed to promote a product, service, or brand through various forms of media, aiming to reach a target audience.

Unique Selling Proposition

A distinct advantage or benefit that sets a product or service apart from its competitors, used as a key marketing message.