Examlex
__________ involves how companies define and structure work.
Customer Value Proposition
A business or marketing statement that describes why a customer should buy a product or use a service, summarizing the benefits of the offer.
Protocol
A statement that, before product development begins, identifies a well-defined target market; specific customers’ needs, wants, and preferences; and what the product will be and do to satisfy consumers.
SWOT Analysis
A method of strategic planning that involves identifying the strengths, weaknesses, opportunities, and threats pertinent to business competitiveness or the planning of a project.
Promotion Strategy
The plan and implementation of communication from a company to its audience, aiming to increase awareness, sales, or engagement with a product or service.
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