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Discuss what it means to manage cultural symbols in an organization.Give an example of how a manager might do this.
Conscious Marketing
Ethical marketing practices that consider the welfare of society and the environment in decision-making.
Stakeholders
Individuals or groups that have an interest in any decision or activity of a business, including employees, customers, suppliers, and investors.
Interdependence
A mutual reliance between two or more entities, where each is dependent on the other for success or survival.
Conscious Marketing
An approach to marketing that focuses on making positive decisions that take into account the company's social responsibilities.
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