Which of the Following Statements Is Most Accurate

question 48

Multiple Choice

Which of the following statements is most accurate?

• A) Media do not affect what people think.
• B) Media can only affect what uneducated people think.
• C) Media do affect the content of people's thoughts.
• D) Media influence what and how people think about current issues.

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Definitions:

Customer Benefit Approach

An approach whereby the salesperson asks questions that imply that the product will benefit the prospect.

Critical Needs

Essential requirements or factors that must be addressed or fulfilled to ensure the success or survival of a project, initiative, or business operation.

Probes

Questions or statements designed to gather more information, clarify understanding, or uncover needs and preferences during a conversation or sales process.

Two-Way Communication

A form of communication where information flows back and forth between two parties, allowing for feedback and interaction.