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What is meant by bystander effect? Explain the link between bystander effect and diffusion of responsibility.
Target Market
The specific group of consumers at whom a company aims its products or services, identified through characteristics like demographics, interests, and behavior.
Interest Awareness
The process of recognizing and understanding one's own interests or the interests of a target audience.
Direct Marketing
Sales and promotional techniques that deliver promotional materials individually.
Marketing Communications
involves the techniques and methods used to convey messages about products, services, or brands to customers and prospects.
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