Examlex
Out-group bias occurs when people,such as students,rate other groups more positively on favorable qualities such as intelligence than they rate their own group.
Referent Power
A type of marketing channel power that occurs if one channel member wants to be associated with another channel member. The channel member with whom the others wish to be associated has the power and can get them to do what they want.
Walmart
A US-based international retail behemoth overseeing a network of superstores, economical department stores, and food retail outlets.
Retailers
Businesses or persons that sell goods directly to consumers for their personal use, acting as a final link between manufacturers and customers.
Expertise
The high level of knowledge or skill in a particular area, which can impact the efficacy of advertisements or influence consumer trust.
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