When Composing an Online Sales Message, Where Should You Place

question 22

Multiple Choice

When composing an online sales message, where should you place important or appealing facts, features, or information?

• A)towards the end of the message so that you can create suspense as you lead up to it
• B)in the middle, similar to the body paragraphs of a letter
• C)early in the message, so that it catches the reader's attention
• D)in the subject line of the e-mail

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Definitions:

Piaget

A Swiss developmental psychologist and philosopher best known for his pioneering work in child development, particularly his theory of cognitive development.

Psychosexual Stages

are a series of developmental phases in Freudian psychoanalysis, where the pleasure-seeking energies focus on distinct erogenous zones from infancy through adulthood.

Scaffolding

An educational technique involving structured support provided by an instructor to help a student learn a new concept, gradually reducing assistance as the student becomes more proficient.

Piaget

A psychologist who is widely recognized for his work on the stages of cognitive development in children.