When Composing an Online Sales Message, Where Should You Place

question 22

Multiple Choice

When composing an online sales message, where should you place important or appealing facts, features, or information?

• A)towards the end of the message so that you can create suspense as you lead up to it
• B)in the middle, similar to the body paragraphs of a letter
• C)early in the message, so that it catches the reader's attention
• D)in the subject line of the e-mail

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Definitions:

Fluid Intelligence

The ability to reason and address new problems using logic, without relying on previously learned information.

Crystallized Intelligence

A form of intelligence that involves the ability to use learned knowledge and experience.

Adulthood

The period in an individual's life after adolescence, characterized by full physical development and legal responsibility.

Crystallized Intelligence

The capacity for utilizing knowledge and experiences that have been learned.