Explain Media Richness Theory and Given an Example of a Rich

question 17

Essay

Explain media richness theory and given an example of a rich medium and a lean medium.

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Definitions:

Cognitive Techniques

Psychological strategies used to change maladaptive thought patterns and beliefs with the aim of mitigating distress and promoting adaptive behavior.

Impressions Formation

The process by which individuals organize information about another person to form an overall impression of that person.

Factors Influence

Elements or conditions that affect the outcome or development of a process, behavior, or phenomenon.

Blatant Racism

Open, unashamed, and direct racism or discriminatory behavior towards individuals based on their race or ethnicity.