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Market Research Process
The market research process involves systematically gathering, analyzing, and interpreting data about a market, including information about consumer needs, preferences, and behavior.
Kotler and Armstrong
Refer to authors Philip Kotler and Gary Armstrong, known for their contributions to marketing principles and textbooks.
Collecting Data
The process of gathering information from various sources for analysis in order to make informed decisions or understand trends.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about the potential customers and competitors.
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