Your Firm's Policy Is to Respond to Some of the Comments

question 73

Multiple Choice

Your firm's policy is to respond to some of the comments your customers make on Facebook and Twitter. What should you do when responding to these comments? 

• A)Use a friendly, upbeat, professional tone.
• B)Try to place the blame on others, such as your competitors.
• C)Never admit mistakes because doing so could make your company look incompetent.
• D)You should do all of these when responding.

---

Definitions:

Buyer's Remorse

A feeling of regret experienced after making a purchase, often stemming from a sense of doubt about whether the decision was the right one.

Purchased Phone

The act of buying a telephone, which could be a mobile or stationary device, for personal or professional use.

Competitive Leverage

The strategic use of advantages or capabilities—such as cost structure, market position, or technological innovation—to outperform competitors in a given market.

Motive

A need or want that is strong enough to cause the person to seek satisfaction.