Examlex
When should the direct pattern be used to communicate negative news?
Cash Discounts
A reduction in the price of goods or services offered to buyers as an incentive for early payment or payment in cash.
Quantity Discounts
Price reductions based on the volume or amount of product purchased, incentivizing bulk buying.
Trade Discounts
A reduction in the listed price of a product or service offered by sellers to buyers engaged in trade or commerce.
Marketing Activities
Actions or tasks related to promoting and selling products or services, including advertising, product development, and market research.
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