Which of the Following Is the Most Accurate Statement About

question 20

Multiple Choice

Which of the following is the most accurate statement about the AIDA strategy?

• A)The AIDA strategy consists of four separate steps that must be carried out separately.
• B)The steps in the AIDA strategy must always be carried out in order.
• C)Counterarguments should never be presented in a persuasive message because doing so will remind the reader of other options.
• D)Use facts,figures,expert opinions,examples,specific details,and direct and indirect benefits to build interest.

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Definitions:

Cash Cycle

The period between the outlay of cash for raw materials and receiving payment from customers for goods or services, reflecting the efficiency of a company's cash management.

Paying Suppliers

The process of settling financial transactions with suppliers by transferring payment for goods or services received.

Inventory Period

The duration of time it takes for a company to sell its inventory and convert it into sales, often measured in days or months.

Slow-selling Merchandise

Items in inventory that move or sell at a slower pace than anticipated, often leading to excess stock and markdowns.