When Promoting Products and Writing Sales Letters,which of the Following

question 102

Multiple Choice

When promoting products and writing sales letters,which of the following is legal?

• A)Including a "puffery" statement such as We offer the best service in the industry
• B)Using a celebrity's name or likeness in a sales message without his or her permission
• C)Telling people they are sweepstakes winners or finalists when they really aren't
• D)All of these choices are legal.

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Definitions:

Face Value

(1) The amount paid at maturity of a Treasury bill or commercial paper. (2) The initial principal amount of a mortgage.

Market Value

The current price at which an asset or service can be bought or sold in the marketplace.

Compounded Monthly

A method of calculating interest where the accrued interest is added to the principal sum each month, leading to interest on interest.

Compounded Annually

Interest on an investment or loan calculated once per year, adding to the principal for the next year's interest calculation.