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Heidi is writing a report about ways to reduce the time it takes to process a customer return and is determining why the topic is worth investigating at this time. Heidi is looking at the
One Product
Focuses on the strategy of a business that sells a single product or service, typically specializing in a niche market.
Multiple Products
The strategy of offering various products within the same brand or by the same company, catering to different consumer needs or market segments.
Market-Product Grid
A matrix used to analyze and display the relationship between different markets (or customer groups) and the products offered, assisting in strategic decision-making.
Marketing Actions
Activities taken by organizations to promote the buying or selling of a product or service.
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