A(n) ____________________ Composed of Rows and Columns Is Useful for Analyzing

question 25

Short Answer

A(n) ____________________ composed of rows and columns is useful for analyzing raw data⎯especially verbal data.

---

Definitions:

Simulated Test Market

A marketing technique used to gauge consumer response by creating a controlled, smaller-scale representation of a market.

Effectiveness of Advertising

A measurement of how well advertising campaigns meet their objectives, often evaluated by factors like sales increase or improved brand awareness.

IRI

An acronym for Information Resources, Inc., a market research company specializing in providing data, analytics, and insights to consumer goods companies and retailers.

Simulated Test Markets

A marketing technique used to gather information on consumer response to a product by creating a controlled environment that mimics actual market conditions.