Keisha Has Been Asked to Give a Presentation About a New

question 2

Multiple Choice

Keisha has been asked to give a presentation about a new method for processing customer returns. The first thing she should do is to 

• A)develop an outline of the points she wants to cover in her presentation.
• B)prepare the visual aids she will use in delivering the presentation.
• C)determine the purpose of her presentation.
• D)write the text of her presentation.

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Definitions:

Empowerment Gap

The difference between what customers expect in terms of control and influence over a service, and what they perceive they actually receive.

Important Customer

A customer considered valuable to a business due to factors like frequent purchases, high order value, or strategic significance, warranting special attention or service.

Product vs. Service

A comparison between tangible items (products) and intangible activities (services) offered in the market.

Chicken

A type of poultry and common domesticated fowl, widely consumed as meat and eggs across the globe.