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Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
Psychological Scales
Measurement tools used to assess individual differences in various psychological variables, such as attitudes, values, and personality traits.
Demographics
Statistical data relating to specific populations, including information on age, gender, income, education level, and ethnicity, among other variables.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in marketing to understand consumer behavior.
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