Solicited Messages of Application Should Use a Direct Approach,whereas Unsolicited

question 17

True/False

Solicited messages of application should use a direct approach,whereas unsolicited messages of application should use a persuasive opening that will convince the person to read on.

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Definitions:

Contribution Margin Ratio

The percentage of sales revenue that remains after deducting variable costs, used to cover fixed costs and generate profit.

Variable Cost

Costs that change in proportion to the level of goods or services produced by a business.

Contribution Margin

The gap between the income from sales and variable expenses, which serves to offset fixed expenses and produce earnings.