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By 2017, Pepsi and Coke were attempting to increase their profits in the bottled water market by introducing premium water brands.Pepsi and Coke introduced LIFEWTR and Smartwater, respectively, while competitors like Nestle and Danone produced their own versions of premium water.The premium water brands marketed to compete with LIFEWTR and Smartwater would be considered
Extrinsic Evidence
Evidence not contained in the document itself but that may be used to interpret, clarify, or add context to the document.
Express Terms
Specific conditions and obligations explicitly stated and agreed upon by the parties in a contract.
Non Est Factum
A defense in contract law that the person signing the document did not understand its nature due to a significant mistake.
Duress
A situation where a person is forced into an action or decision under threat of harm or coercion.
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