Examlex
Marginal benefit is the total benefit to a consumer from consuming one more unit of a good or service.
Desire
A strong feeling of wanting to have something or wishing for something to happen.
AIDA Model
A marketing model that outlines the customer journey through four stages: Attention, Interest, Desire, and Action, used to guide promotional and advertising strategies.
Action
The process of doing something in order to achieve a specific result or change.
AIDA Model
The AIDA Model is a marketing framework that outlines the sequential steps of consumer engagement: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.
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