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Governments can increase the consumption of a product that creates positive externalities by
Total Cost
The total of all costs associated with producing goods or services, which encompasses both fixed and variable expenses.
Marginal Revenue
The increase in earnings resulting from the sale of one extra unit of a good or service.
Marginal Cost
The amount needed to make one more unit of a certain product or service.
Total Economic Costs
The sum of all expenses a firm faces, including both explicit costs (direct payments) and implicit costs (opportunity costs).
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