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Figure 5-3
-Refer to Figure 5-3.The size of marginal external benefits can be determined by
Audience Specialization
The process of tailoring content, products, or services to meet the specific needs or interests of a particular segment of the market.
Social Objects
Items or concepts in social media that people engage with and talk about, which can form the basis of community building and interaction.
Degree of Openness
Indicates the level to which an individual or organization is receptive to new ideas, experiences, or changes.
Creators and Lurkers
Terms describing users in online communities where creators actively contribute content while lurkers primarily observe without contributing.
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