If Tolls on a Toll Road Can Be Raised Significantly

question 29

Multiple Choice

If tolls on a toll road can be raised significantly before commuters will consider using a free alternative, then an increase in tolls will result in

• A)a decrease in total revenue.
• B)a decrease in non-toll road usage.
• C)an increase in total revenue.
• D)an increase in toll road usage.

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Definitions:

Exciting

Causing excitement; stimulating or arousing a strong feeling of eager enthusiasm or interest.

Peripheral Approach

A term not widely recognized in psychological or cognitive theories; it might refer to strategies that engage individuals indirectly or through subtle cues rather than direct, central arguments.

Persuasion

The act of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or appeal.

Speaker's Appearance

The physical look of a speaker, which can influence audience perception and reception of the message communicated.