Suppose the Absolute Value of the Price Elasticity of Demand

question 9

Multiple Choice

Suppose the absolute value of the price elasticity of demand for meals at Fortune Buffet House is ∞.What happens to sales revenue if the restaurant increases its price by 5 percent?

• A)Sales revenue falls by less than 5 percent.
• B)Sales revenue remains unchanged.
• C)Sales revenue falls by 100 percent.
• D)It cannot be determined without information on prices.

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Definitions:

Allocated General Overhead

The distribution of indirect costs to specific products or business segments based on a formula or allocation base.

Variable Costs

Costs that change in proportion to the level of production or sales, such as raw materials and direct labor.

Target Costing

A pricing method in which the selling price of a product is determined first, and then the target cost is calculated by subtracting the desired profit margin from the selling price.

Selling Price

The fee customers pay to acquire a product or service.