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One possible reason as to why consumers respond to sales is that by displaying a "high" regular price and a "low" sale price, sales provide consumers with a reference point to interpret the prices being offered.
Twenty-Fifth Amendment
An amendment to the U.S. Constitution that provides procedures for replacing the president or vice president in the event of death, removal, resignation, or incapacitation.
Vice President
The second-highest executive officer in the United States government, who acts as the President's deputy and assumes the presidency upon the President's death, resignation, or incapacitation.
Presidency
The office and function of the President, typically referring to the leadership of a country or organization.
Presidential Succession
The order in which officials of the United States government assume the presidency in case of the president's death, resignation, or removal.
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