Which of the Following Does Not Explain Why Consumers Buy

question 292

Multiple Choice

Which of the following does not explain why consumers buy products that many other consumers are already buying?

• A)network externalities
• B)the satisfaction people derive by being viewed as "fashionable"
• C)cost-effective way to gather information about a product
• D)differences in tastes and preferences

---

Definitions:

Demonstration

A practical display or explanation of how a product or service works, often used in sales to highlight benefits to potential customers.

Complimentary

Given for free or without charge, often as a gesture of goodwill or as part of a promotional offer.

Customer Benefit

The value or advantage that a customer gains from using a product or service, leading to satisfaction or resolving a problem.

Product

An item or service offered by a company to customers, which can be physical (goods) or intangible (services).